OMNICOMMERCE was set up in 2011 to provide a range of consulting services to support enterprises through the next stage of retail evolution - omni-channel retail.
Whilst multi-channel retail was more advanced than previous retail models it fails to describe the complexity of relationship and the chaotic behavior starting to be demonsrated by the i-generation consumers.
Steve Robinson, CEO, comments:
"Whether gathering information, transacting or having an order fulfilled, the i-generation consumer engages enterprises through an infinite combination of touch points well beyond the matrix relationships held within multi-channel retail.
Enterprises that understand how these interactions take place, how they can be analysed and how technology can be used to influence them will be the winners of this next generation of retail."